Free Online Marketing Course - Christian Leaders Institute

Free Online
Marketing Course

Discover key marketing strategies in our free marketing course designed for businesses and ministries alike. This course explores essential concepts such as marketing strategy, promotion, social media, and customer value creation. Learn how to effectively engage your audience, conduct marketing research, and develop targeted campaigns that align with your organization’s goals. Gain insights into marketing metrics, email marketing, and SEO tactics to enhance your outreach. Whether you’re promoting a business or advancing a ministry, this free marketing course equips you with practical tools to connect with your audience and grow your impact.

Course Overview:

People often confuse marketing with advertising and sales. In this course you will learn about the "real" nature and scope of marketing management of which advertising and sales are simply two facets. You will be introduced to other aspects of marketing, such as:1) Marketing Strategy, 2) Promotion, 3) Market Planning, 4) Segmentation, 5) Social Media, 6) Demographics and other specific topics that are just as relevant to any non-profit ministry as they would be in a corporate environment. Perhaps most important, you will learn that the fundamental asset of any organization are its customers (or the people it's serving). Hence, the supreme importance of the "marketing concept" is an attempt to identify and satisfy its customers' needs and wants. In other words, the marketing concept is an orientation to business that starts with consumers and integrates marketing into every other organizational function. From this point of view, a primary task of marketing is to develop and maintain a business' customer base.

Meet Your Professor:

Tom Tubergen - Professor of Enterprise Marketing

Tom has led a long distinguished career in the high tech industry (software) with his skills in software engineering and in marketing. He did undergraduate work at the University of Michigan. He did post-graduate work in software engineering at Grand Valley State University where he also received an MBA in marketing. Tom’s career is currently focused on using his management and engineering skills to help ‘up-and-comers’ solve problems and achieve their goals. Aside from Tom’s marketing company, Tom also serves as the E-professor in marketing at Christian Leaders Institute.

You will Learn and Grow in the Following Topics:

Learn marketing fundamentals and how to engage those fundamentals to successfully understand how to sell and market a business or a ministry to the public.
Learn how to create perceived and tangible customer value.
Be exposed to real world applications of marketing techniques, and how to identify strengths, weaknesses, opportunities, and threats
Understand how to comprehend marketing metrics as well as how to conduct marketing research
Understand how to develop a target market and how to segment markets, while positioning to market effectively
Learn how the marketing mix influences price, products, and services
Understand the impact of email marketing and social media marketing on the potential growth of an organization
Gain understanding on how to use search engine marketing and how to market that content effectively

What Other Students Are Saying....

“This class has really helped me understand how marketing strategies can be applied to ministry, especially in terms of reaching and engaging people. As someone working in Chaplaincy & Pastoral Care at a university in Ireland, the lessons on building connections with different audiences through social media, email campaigns, and segmentation are super helpful. I’ve learned how to create engaging content and offers that can speak to the needs of students and staff, helping me build a stronger sense of community. I really liked how the course made marketing feel practical and applicable, even for ministry work. The step-by-step approach to email marketing, segmentation, and customer engagement felt like it gave me real tools to implement in my role. It’s not just about theory, it’s about real-world skills I can use to connect with others and communicate the heart of the chaplaincy in a more effective way.”

“In this class, I’ve gained a deeper understanding of how to communicate and connect effectively with others, especially in a digital and ministry setting. The principles of creating compelling content and structuring a clear marketing strategy are directly applicable to sharing the message of faith, creating resources, and engaging with the congregation, whether online or in person. I’ve also learned the importance of understanding intent and context, which will be essential in reaching people where they are spiritually, emotionally, and mentally. I appreciated how the course balanced practical strategies with spiritual insights. The emphasis on understanding audience needs and shaping content that speaks to those needs was particularly valuable. The concepts of nurturing relationships and guiding people through different stages in the marketing funnel have been a great analogy for ministry outreach.”

“This course has equipped me with practical tools to engage with modern digital platforms, enabling me to reach a wider audience for the gospel. The insights on building a trustworthy online presence and leveraging social media effectively will be invaluable for connecting with people locally and globally. Additionally, the focus on authenticity and relationship-building through digital marketing aligns with the principles of discipleship, which are vital to my ministry. This course has equipped me with practical tools to engage with modern digital platforms, enabling me to reach a wider audience for the gospel. The insights on building a trustworthy online presence and leveraging social media effectively will be invaluable for connecting with people locally and globally. Additionally, the focus on authenticity and relationship-building through digital marketing aligns with the principles of discipleship, which are vital to my ministry.”

“This class has provided me with valuable insights into marketing strategies that can be effectively applied to ministry work. I have learned how to use social media, SEO, and content marketing to expand outreach and build a stronger community. These tools are essential for engaging with and growing a ministry in the digital age.I really appreciated the practical approach of the course. The real-world examples and case studies helped me understand how marketing principles can be directly applied to ministry. I also enjoyed the interactive nature of the assignments, which allowed me to work on actual marketing plans.”

Number of Students Who Have Completed This Course

Join over 900,000 enrolled CLI students online and take the next step in your spiritual formation.

Master Marketing Strategies with Our Free Online Marketing Course

Are you looking to improve your marketing skills for your business, ministry, or personal growth? Our free online marketing course covers essential marketing principles to help you engage your audience effectively.

In this course, you’ll explore:

Key marketing strategies and promotional techniques
How to create both perceived and tangible customer value
Real-world marketing applications to identify strengths, weaknesses, opportunities, and threats
The power of email marketing and social media for organizational growth
Search engine marketing strategies to boost your visibility

This free online marketing course provides valuable insights for anyone looking to master marketing fundamentals and expand their reach. Enroll today and take the next step in promoting your organization with confidence!